Holiday Collection ‘24

As Lead Designer for the Santa Cruz Skateboards Holiday ‘24 Classics collection, I explored a range of artistic styles and textile patterns beyond our traditional graphic program. By blending playful, loose artwork with elevated techniques and a refined color palette, the collection resonated across our global fanbase.

Supporting materials including catalogs, social media content, and in-store signage were developed to drive the launch.

Creative Leadership, creative concept, graphic design, illustration, textile design, editing, post.