Slimeballs Light-Ups Wheels quickly became a top-selling product, combining transparent urethane with built-in LED lights powered by their own rotation. With great performance and striking visual impact, they stood out in the market and at retail being featured in pro rider collaborations as well as major partnerships with Stranger Things and Pac-Man.
I led product development and design, creating the branding system, graphics, packaging, and marketing assets that helped drive the success of product releases.
