Santa Cruz Skateboards
Men’s Summer ‘24
This season’s Men’s apparel collection for Santa Cruz was built around the idea of how different subcultures influence personal style within skateboarding. Each collection is based on the personal style of one of our professional riders.
Creative lead, concept and theme development, graphic design, apparel design, illustration, asset management.
Drop 1 blends classic athletic silhouettes from both on and off the court with reimagined Santa Cruz graphics. Inspired by school mascots and varsity lettering, the collection offers a nostalgic yet bold take on brand heritage.blends classic athletic silhouettes from both on and off the court with reimagined Santa Cruz graphics. Inspired by school mascots and varsity lettering, the collection offers a nostalgic yet bold take on brand heritage.
Drop 2 shifts the tone, drawing from pro skateboarder Rob Pace’s love of heavy metal music. The collection embraces a darker, more aggressive aesthetic with relaxed silhouettes, darker color stories, and textured patterns.
Santa Cruz
Women’s Summer ‘24
Inspired by team rider Fabiana Delfino, the Women’s Summer '24 collection features a Florida-influenced color palette, flower and zodiac themed graphics, and silhouettes that reflect her relaxed, sporty style.
