Santa Cruz Skateboards’ most expansive collaboration to date, this project was a milestone for the brand, selling out within minutes and setting a record for the highest number of single-sku deck sold in skateboarding history. With a year-long lead time, I served as Lead Designer, helping develop the line from concept into production. This included 20 skateboard decks, a full apparel collection, mock-ups, catalogs, packaging, and marketing assets.

Concept development, graphic design, apparel design, asset. management, creation of social media and marketing assets.